H&M Campaign
As a large fashion corporation, H&M realizes the environmental stress fast-fashion is causing. They are making their own strides to have no carbon footprint by the year 2040. During a Branding and Advertisement class, we were prompted to design a campaign showing how one company is going green. The challenge with this project was to take a recognizable brand and adhere to its purpose- to sell clothing. I wanted to demonstrate how eco-friendly fashion can still be trendy and elevated.
With a mood-board styled pamphlet and social media campaign, the audience should recognize the brand and immediately associate it with the fashion design world. Then once the color palette and feel of the campaign sinks in, the environmental objective is clear.
