The Belgian Waffle Ride

The Belgian Waffle Ride is a gravel bike race in celebration of Belgian culture by serving waffles at the start of the ride and beer at the end. This project is a proposal for a rebranding and UX-focused race app. The app UI was designed to capture some personality of the race while promoting the race to followers and non-followers. With the brand guidelines, I modernized the existing brand while keeping an authentic gritty feel.